About us

Built so you could stop rebuilding

3D puzzle pieces illustration

Eddie Oistacher and the founding team started Peach from a simple belief: you should not have to rebuild servicing from scratch every time.

They had seen what happens after launch: servicing changes, payment questions, compliance checks, reporting pressure, and product decisions.

So Peach built the infrastructure they wished existed, then kept the same standard as Peach grew.

Build lending infrastructure customers can trust. Stay disciplined. Make long-term choices with integrity.

Eddie Oistacher
"Eight years ago, we started Peach with a simple belief: lending infrastructure could be built better, and you should not have to build it from scratch every time."
Eddie Oistacher
co-founder and CEO

Peach joins SoFi

Two blue puzzle pieces with Peach and SoFi logos connected by dotted line.

In May 2026, Peach has been acquired by SoFi.

As part of SoFi Technology Solutions, we'll continue that mission while gaining access to additional resources and infrastructure. Together, we'll help expand a platform that brings together processing, banking core and ledgering, payments, and risk and fraud capabilities under one roof.

Peach and SoFi share a customer-first mindset, an innovation-led culture, and a commitment to delivering modern financial experiences. We're excited about the opportunities this creates for both current and future customers.

Leadership and operating roots

A team that works with the details

Peach stays close during implementation, then keeps a clear path back to technical judgment after launch.

Solutions Engineers work through technical questions and launch details with your team. After go-live, day-to-day support stays the first path, and Solutions Engineers step back in when a question needs technical judgment.

Eddie Oistacher

Eddie Oistacher

CEO

Built and scaled lending systems before founding Peach.

Russell Braden

Russell Braden

VP of Customer Experience

Digital lending experience from Avant and Enova.

Elena Sawchuk

Elena Sawchuk

Head of Customer Success

Customer Success leader with direct lending and commercial finance experience.

Meet the people behind the system

Bring the lending product you're building.

We'll talk through launch path, servicing work, and what life with Peach looks like after launch.