Eddie brings a wealth of experience in digital lending products and operations. At top fintech companies Affirm and Enova, Eddie built and scaled various lending products from scratch, including unsecured installment loans and lines of credit. Prior to that, he led software engineering teams at a startup, Modu, and in the Israeli Air Force.
Eran has over 20 years of experience architecting, building and maintaining systems at scale. As a serial entrepreneur Eran co-founded multiple startups including AppSharp, MyPermissions and Yedda (sold to AOL). Prior to that Eran developed software for the Israeli Intelligence Corps. An avid security & privacy advocate Eran co-authored the original OAuth specification.
Gur brings over 20 years of technical and people leadership experience. Gur co-founded AppSharp, where he also led operations. Earlier in his career, Gur was a software engineer and team leader at Xacct (purchased by Amdocs) and an engineering manager and principal architect at Amdocs. Gur also led product management teams at Netformx.
General Counsel and CCO
Shara brings 10+ years of experience in financial services and consumer protection law. Before joining Peach, Shara led a team of privacy lawyers at Facebook that advised on global payments, research, and integrity initiatives. Shara was the first and lead Product Counsel at San Francisco-based fintech, Affirm, and worked in private practice at Buckley LLP and at Cleary Gottlieb.
Head of Sales and Partnerships
Noah has more than a decade of experience in enterprise sales and strategic partnership development. Prior to Peach, Noah led sales teams at Twitter and Sift where he helped bring new products to market. Earlier, Noah ran business development at Majestic Research, a pioneer of the alternative data industry.